Originally conceived by British biologist Richard Dawkins, the concept of “meme” experienced a new dimension with the advent of the Internet. However, its contemporary appropriation, often in a parodic manner, has strayed far from its scientific foundations, which carried a much more serious scope, tied to genetic evolution and mimetism. What remains today are those omnipresent images across the Web, characterized by their deliberately offbeat or grotesque appearance, peppered with humorous or sarcastic texts typically written in bold capital letters. Through its viral nature, the meme has established itself as an essential element of popular digital culture, inherently linked to topical issues and current events. This omnipresence has inspired Bondpartners to adopt the meme-concept in the illustration of its business report this year, as it has redefined the codes of communication, capturing mass attention in an environment saturated with information and testosterone.